Many small farms in the United
States have struggled to make it in the new economic system. There is a small
Maine company called Maine’s Own Organic Milk, or MOO Milk, that recruited
those who lost their previous jobs to produce fresh, organic milk. This is one
example of how farmers made it through the economical struggle. In the film, Betting the Farm, it depicts the life
three dairy farmers and their struggle to keep their farms. The film is effective
because it shows the American public how dedicated a farmer is to their profession
and the hardship they have to endure to do the thing they love.
In 2009, ten dairy farms in Maine
were dropped by their milk company and no other companies would purchase their
milk. Worried about how they were going to survive, they banded together to
start their own milk company. In the film, it focuses on three families and
their journey to begin this company. In the beginning, the company really
struggles to find new customers to purchase organic milk over the cheaper
alternative. Eventually the company does better but still does not break even.
The film was a documentary following
the progress of the milk company, but it did not have any narration. Without a
narrator, it made it difficult to follow what was happening in these farmer’s
lives. There was a significant amount of time where the audience was viewing it
in a third person point of view, during which, it was extremely difficult to
hear or understand what was taking place. I assume the filmmakers created it in
this fashion to show the public raw, unedited footage of the life of an actual
farmer. It is a great idea but could have been improved by adding a little
narration to help the audience follow the storyline. The film, also, did not
have any account for time other than the occasional subtitle that would appear.
It would go from six months to a year in a couple seconds and it was confusing
to comprehend what had occurred.
The farmers in the film were very
dedicated to their professions. It depicted several times where the company was
not producing enough money to make a profit and to pay the farmer’s back for
the milk and expenses that they were sacrificing for the small company.
However, the farmers did not deviate in their dreams to keep their farming
lifestyle alive. They did many things that most people would deem unnecessary
or foolish just to keep this small business growing. One family even let their
lease to their house fall behind and was endanger of their whole family being
homeless. Another older couple eventually ends up leaving after around 20
months of the company being started because of them not getting their money for
their product. The other nine partners stayed in for the whole documentary. By
showing these examples, the public is able to see farmer’s commitment to their
farms and the extremes they take to continue forward.
Several of them were third and
fourth generation dairy farmers, it is all they know how to do. It is not just
an ordinary job where you work during the day and go home at night and not
worry about it. It does not matter what time of day it is, they are farmers and
it is their life. The film demonstrates, very clearly, how much work is put
into a farm. No one truly understands how their lives are literally centered
around their farm and this film perfectly depicts it. One farmer was up late
into the night taking care of one his cows, even though he still had to wake up
before sunrise to get started on his daily chores. The film illustrates how the
life of a farmer is unpredictable but they work through those rough times,
knowing the reward is well worth it.
A few months after the company
began, they started to get a lot of negative feedback from consumers. They
thought it was a pointless venture and not very cost effective. Rumors began to
spread that the dairy farmers, who were originally supposed to get 90% of the
profits, were not getting any of the money. In a way, that is true but not for
the reasons people thought. They were not getting paid for their milk but it
was because they were not making enough money for the company to break even.
This is a great example of how people have the wrong idea about farmers and the
work they do. They do not know what to think of them, mostly because they have
never seen what farmers actually do. Even though the film was poorly filmed and
directed, it opened the eyes of the public to how difficult it is to put a new
product out on the market and how much work goes into being a dairy farmer. It
is exactly what consumers need to see in regard to what is in the products they
are purchasing.
The documentary, Betting the Farm, demonstrates to the
American public how dedicated farmers are to their farms. It proves how farming
is not just an occupation, but a lifestyle. In further research, I discovered
MOO Milk was discontinued in May 2014 and disbanded that July. It goes to show
that farmers never have an easy life. They never know when their profession is
going to go out of business, but that does not keep them from moving forward.
As a whole, the film has a great message about the devotion of farmers but it was
poorly created and directed, leaving the audience confused and unsatisfied with
the ending.